Maybe you have been attracted to this type of ideas before. The thing is that "quizzes" used to rely on fun and entertainment to attract leads.

And I think that's a huge mistake.

I'm not saying you have to bore your audience... but since you are an expert, why don't you capture their attention giving them something that nobody else can and position yourself as the "go-to" expert in the same round?

What if you attract them by giving them key information that actually help them to start solving their problem (the one that you are an expert in)? 

Even if you already have a PDF or other resources like a video, a masterclass, a mini-training, with some amazing advices... What if you could personalize these advices even more... depending on your future client's journey or their own preferences in your field of expertise?

One of my clients always asks about learning preferences (i.e. DIY, group experiences, 1:1, etc.) and then she can make better suggestions for challenges and exercises, including offering her different programs (online courses, coaching program or mastermind).

Another client asks a couple of questions to find out what type of investor you are, so she can tell you what saving strategy is right for you. 

I give you one last example: mine. My own assessments always provide me the information about my future client's stage of journey, so I can customize any high-level strategy or system since it's not the same if you are already an expert with lots of client experience, or you are just starting out.  

What if you can ask a couple of questions that let you know where your future clients are stuck (or even better, where they feel they are stuck)? 

I can hear you complaining ... the problems you solve are way more complex to diagnose and/ or solve automatically. 

I know.

That's why you, your help, your expertise, your program will be the next logical step. 

And especially if you are still refining your offer or building your audience, 3 strategically organized questions, can help you not only know more about your future-clients (preferences, challenges, most pressing issues, desires, etc.) but also make a super quick pre-qualification (see if they comply to certain conditions) so you can offer them personalized recommendations to start the journey with you.

Then, you are ready for the next step: 

One of the powerful pillars here is how this system creates awareness for your future client… You asked some questions, now you know what they are doing wrong or … even more important and significant: why this is happening to them…

When you explain it to your readers (especially if what they believed is wrong, outdated, or a fallacy) and they say "OMG, this is why I'm stuck" you create a disruption, a pattern interrupt, it's like breaking the rules in their minds.  Now they will be more opened to read about your own methods and solutions. 

Another great pillar here, is that you have some extra information to consider the different nuances and give them a customized action plan, so your future clients feel that this plan is tailored for them, for their specific situation, their specific challenge, block or stage in the journey.

Therefore, you are not only explaining and proving that your method, your program works, but also how it can work for this specific pain point (combination of challenge, stage in journey, etc.) that your future client is experimenting…

And yes, your paid program can be part of the recommendations, and you can actually show your offer as long as they have qualified for it (a.k.a. you see that they are going to have good results based on what they previously answered). Don't worry, this is just a first step of prequalification, you can always go deeper in your sales process, but the basic conditions will be covered. 

Pre-sell with your content is not about being pushy or sleazy or even hype. It's about how clear and how simple you can articulate and organize the relevant pieces of the puzzle to create the full picture for your future client to be ready to move forward and buy.

Once you create and strategically organize this email-sequence, it will do the heavy lifting for you, again, completely on autopilot. And it will give your future clients everything they need to know, think, process, discover and even solve, before they are ready to buy.

Even when you are still refining your offer or building your audience, it's a great idea you create a 3-5 email sequence to lead and educate them. Once you gain more experience, you can optimize and sophisticate the workflow. 

But you absolutely can start with some of these: 

These 3 steps that I have told you about create the system's heart to get presold, engaged and prequalified leads, and once you set up all this, everything will run 7x24 on autopilot.

And as engaged and prequalified leads will turn into clients more easily, you don't have to invest more and more time in more marketing or extra large sales calls, explaining your methods, background, experiences and everything once and again (the system already did this job for you!).

Which leads us to the last – and very simple – final 2 steps:

Once you have your system in place... just add this “simplified assessment system” gently to your current marketing plan (in your bio links, as a "call to action" at the end of your content, etc.) to feed it with people that already saw your content, posts, videos, articles but was not ready to buy/hire you on the spot, only with what you've shared on social media.

You won't need “more marketing” and possible you will be able to eventually cut off some of it (especially the parts you don't enjoy).

Now you will be able to eliminate long sales calls, follow-up calls and other "I'm not ready to buy yet" struggles since people applying for a call with you have already been educated, pre-sold and empowered to move forward through your system.

The next logical - and available - step will be your program/offer and there you can invite them to jump on a call with you whenever they are interested in working together. In fact, you can ask them to use this specific "call to action": "I'm interested!".  

And as they have already being inside your pre-selling system and they already have all the information they need (how this works, why this is different, how it looks like working together, your background, what's possible, etc.) the conversation will be mainly to find out if they are a good fit for your paid program.

Two of my clients have already eliminated sales calls at all, and they are doing the enrollment process entirely through messenger/WhatsApp (and me too ;)).